Tag Archives: Rachel’s Cupcakes

Weather holds off and Paul Hollywood proves a sell-out at the new Food Festival venue Stratford Racecourse

More than 130 exhibitors, over a third of which were local producers from Stratford and surrounding Warwickshire areas came together in the 8th annual Stratford Food Festival on 14th and 15th September at the Stratford Racecourse, proving a successful year at its new venue.

Even some blustery weather did not deter visitors who mainly arrived in cars and made good use of the free parking. The shuttle bus to and from the Stratford town centre was also busy throughout the event and congestion was also much less of an issue this year.

Crowds flocked to get a glimpse of Paul Hollywood of The Great British Bake Off proving a very good choice as a celebrity draw for the event, Sunday in particular was much busier than the second day of last year’s festival and Paul’s demonstrations were totally sold out. While the better day for the weather was on the Saturday, averaging out the high footfall for the weekend.

Organiser Charlotte Harris, of Showplace Events, said: “It was amazing to see how broad the appeal of Paul Hollywood was, attracting visitors of every age from children upwards. Also, the new venue was much less weather dependent with lots of established facilities and free parking which made life easier for our visitors. It also gives us further opportunities for expansion as we look to the future.

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New features to this year’s event also proved a great hit with the public including the interactive workshops where visitors got the chance to get hands on experience of sourdough bread making and Indian inspired cuisine sessions. Additionally the local exhibitor’s tent, new for 2013, saw a mixture of traders from the local area including wonderful artisan breads, quality cheeses, chocolates, jams, preserves and sweets.

The cookery theatre proved to be a strong draw well before the Paul Hollywood road-show swept into town and other stars of the Festival included Indian cooking experts Moushumi Moran of The Cardamom Pod and Anita Sharma-James, Aubrey Allen, Seren Evans-Charrington of Bubbling Stove historical recipes, the chefs from Ettington Park Hotel and Belle House, The School of Artisan Food and Saturday’s guest celebrity Sophie Mitchell who was attending as part of an initiative with the Sense deaf blind charity. The celebrity themes of healthy eating and baking proved to be a winning combination enjoyed by visitors.

With live music, activities for the children and lots of lovely food and drink on offer the event really did offer something for everyone. Subsequent comments from exhibitors and visitors have been extremely encouraging, complementing the volume and variety of food stalls representing local and national food businesses, the popularity of the celebrities and the quality of the event’s organisation.

Visitors and exhibitors discussed their thoughts on the event on social media; “@foodfest2013 fantastic day today spoilt for choice and even the sun came out to play”, “Brilliant day @foodfest2013 well organised, great new location. Organisers should be proud.”

One of the Food Festivals returning exhibitors Rachel’s Cupcakes says “Thanks to @foodfest2013 for another great weekend we have just finished packing everything away! Here’s 2 next year!”

As the organisers look forward to 2014 they will be looking to further differentiate the event and build on this year’s success.

Getting to know Rachel’s Cupcakes, at Yew Tree Cafe, appearing at the Stratford Food Festival this September.

– For those who don’t know much about Rachel’s Cupcakes tell us a little bit about where it all began and about the business.

Rachel’s Cupcakes began after I left university and struggled to find a career that I was passionate about. During this time I was working at a farm shop and found I was able to experiment with baking and creating new cakes. Customers kept returning to the farm shop for the cupcakes and whilst trying to keep up with the demand, Rachel’s Cupcakes was born!

We have since had to move in to larger premises and share a kitchen at Yew Tree Cafe in Wootton Wawen which has seen Rachel’s Cupcakes become very popular within Warwickshire with the supply of large towers for birthday parties, weddings and large corporate events.

– What has been happening recently with the cupcakes and Yew Tree Cafe?

We are very excited at the moment as Yew Tree Cafe and Rachel’s Cupcakes have just won 3 National Awards. Sue Price-Whittle of Yew Tree Cafe won the British Sandwich Association’s Tuna Sandwich Designer of the Year with her “Tuna Chaing Mai Wrap”.

Rachel’s Cupcakes has just been awarded, at The National Cupcake Championships, “The Best Free from Cupcake of the Year” with our Gluten Free Sticky Toffee Pudding Cupcake.

Yew Tree Cafe was then awarded The “BSA Cafe Sandwich Retailer of the Year UK 2012”

These awards have been such an honour for us and it is fantastic to have our work and staff recognised by such influential people in the industry. All of our award winning products will be sold at The Stratford Food Festival and we will also be demonstrating how to make the award winning sandwiches.

– Have you created any new cupcake recipes or deigns that have been doing particularly well?

We have recently launched a range of “Slimmers cupcakes” which have proved very popular at under 50cals per cake so you can have your cake and eat it!! We will be launching some new flavours in this range at the festival!

New exciting product lines will also be introduced in September which we are hoping will be best sellers!!

– What is your favourite cupcake?

My favourite cupcake is currently one of the “Slimmer’s Cupcakes” Key Lime Pie – A light chocolate sponge filled with lime curd topped with a meringue frosting! It’s amazing!!

– What can visitors to the festival expect to see at your stand? Will there be discounts available?

Customers can expect to see the largest range of cupcake flavours along with unique award winning sandwiches, home made baked goods such as brownies, scones and cookies. Cupcake kits and accessories along with a number of special offers to look out for!

– Also you will be doing a demonstration on both days at the festival, what can festival goers expect to see here?

Rachel’s Cupcakes and Yew Tree will be demonstrating on both days. We will be showing people how to ice up the perfect cupcake along with some unusual icing techniques created by Rachel’s Cupcakes. We will also be making some cupcake sharing desserts perfect for making at home as special treat!

Yew Tree Cafe will be demonstrating their sandwich designing and showing you how to create the best sandwiches in the UK! They will also show you a novel way to “Use Your Loaf” so make sure you come along and watch!

 
Visit: www.rachels-cupcakes.co.uk/

Come along to the Talk and Taste Theatre to see the demonstrations by Rachel’s Cupcakes and Yew Tree Cafe on both Saturday 22nd and Sunday 23rd September at the Stratford-upon-Avon Food Festival.